We are certainly seeing a lot of hype by some companies.

我们无疑已经看到来自一些公司的大肆宣传。

My products aren't based on advertising hype, they sell by word of mouth.

我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。

We had to hype the film to attract the financiers. [VERB noun]

我们不得不热炒这部电影以吸引投资人。

These gurus are being promoted by publishers and hyped in the business press. [VERB noun]

这些权威得到了出版商的力推和商务出版界的大肆宣传。