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BNC: 12443 COCA: 8395
hype
haɪp haɪp
Word forms: 3rd person singular present tense hypes, present participle hyping, past tense , past participle hyped
1 N-UNCOUNT 天花乱坠的广告宣传;炒作 Hype is the use of a lot of publicity and advertising to make people interested in something such as a product. 天花乱坠的广告宣传;炒作 [disapproval]

  • We are certainly seeing a lot of hype by some companies.

    我们无疑已经看到来自一些公司的大肆宣传。

  • My products aren't based on advertising hype, they sell by word of mouth.

    我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。

SYN publicity, promotion, build-up, plugging [informal]
2 VERB 大肆宣传（或吹捧） To hype a product means to advertise or praise it a lot. 大肆宣传（或吹捧） [disapproval] [Also VERB n PREPOSITION]

  • We had to hype the film to attract the financiers. [VERB noun]

    我们不得不热炒这部电影以吸引投资人。

  • These gurus are being promoted by publishers and hyped in the business press. [VERB noun]

    这些权威得到了出版商的力推和商务出版界的大肆宣传。

SYN publicize, push, promote, advertise
Hype up means the same as hype .hype up 同 hype

  • The media seems obsessed with hyping up individuals or groups.

    媒体似乎热衷于大肆吹捧某些个人或团体。

  • He felt the film was hyped up too much.

    他觉得这部影片炒作过头了。

Phrasal verbs:
hype up
Trends of hype
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