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gimmicky
gɪmɪki
ADJ-GRADED 作噱头的;故意引人关注的 If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. 作噱头的;故意引人关注的 [informal, disapproval]
  • The campaign was gimmicky, but it had a serious side to it.

    这次运动虽然大搞噱头,但也有其严肃的一面。

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See also: gimmick


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