N-COUNT (引人注意或关注的)噱头,花招 A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. (引人注意或关注的)噱头,花招 [disapproval]
It is just a public relations gimmick.
这只不过是一种公关伎俩。
The exhibition is informative, up to date, and mercifully free of gimmicks.
ADJECTIVE | PHRASESADJECTIVE➤latest, new最新的噱頭;新把戲◇a new gimmick to encourage people to spend more鼓動人們多花錢的新噱頭➤election, marketing, publicity, sales競選招數;營銷花招;宣傳手法;銷售噱頭◇The promise of lower taxation may have been just an election gimmick to gain votes.減稅的承諾或許只是爭取選票的一種手法。PHRASES➤just a gimmick, nothing more than a gimmick, only a gimmick只不過是一種伎倆◇He dismissed the event as just a publicity gimmick.他不理會這件事,只當它是一種宣傳手法。