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BNC: 18498 COCA: 12796
gimmick
gɪmɪk ˈgɪmɪk
Word forms: plural gimmicks
N-COUNT (引人注意或关注的)噱头,花招 A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. (引人注意或关注的)噱头,花招 [disapproval]
  • It is just a public relations gimmick.

    这只不过是一种公关伎俩。

  • The exhibition is informative, up to date, and mercifully free of gimmicks.

    这个展览既能让人增长见识,又紧跟时代前沿,而且幸运的是没有华而不实的东西。

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BNC: 18498 COCA: 12796
gimmick

noun

ADJECTIVE | PHRASES ADJECTIVElatest, new最新的噱頭;新把戲a new gimmick to encourage people to spend more鼓動人們多花錢的新噱頭election, marketing, publicity, sales競選招數;營銷花招;宣傳手法;銷售噱頭The promise of lower taxation may have been just an election gimmick to gain votes.減稅的承諾或許只是爭取選票的一種手法。PHRASESjust a gimmick, nothing more than a gimmick, only a gimmick只不過是一種伎倆He dismissed the event as just a publicity gimmick.他不理會這件事,只當它是一種宣傳手法。
BNC: 18498 COCA: 12796

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