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gimmick
gɪmɪk ˈgɪmɪk
Word forms: plural gimmicks
N-COUNT (引人注意或关注的)噱头,花招 A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. (引人注意或关注的)噱头,花招 [disapproval]
  • It is just a public relations gimmick.

    这只不过是一种公关伎俩。

  • The exhibition is informative, up to date, and mercifully free of gimmicks.

    这个展览既能让人增长见识,又紧跟时代前沿,而且幸运的是没有华而不实的东西。

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