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gimmickry
gɪmɪkri ˈgɪmɪkri
N-UNCOUNT (引人关注的)花招,噱头 If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. (引人关注的)花招,噱头 [disapproval]
  • Privatisation and gimmickry are not the answer to improving Britain's rail service.

    私有化和那些哗众取宠的做法并不能改进英国铁路运输。

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