The consumer, so it is said, is the king ... each is a voter who uses his money as votes to get the things done that he wants donePaul A. SamuelsonEconomics
Every man is a consumer, and ought to be a producer ... He is by constitution expensive, and needs to be richRalph Waldo EmersonWealth
The consumer isn't a moron; she is your wifeDavid OgilvyConfessions of an Advertising Man