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IELTS BNC: 3387 COCA: 2570
brand
brænd brænd
Word forms: plural , 3rd person singular present tense brands, present participle branding, past tense , past participle branded
1 N-COUNT [adjective NOUN] 牌子；品牌 A brand of a product is the version of it that is made by one particular manufacturer. 牌子；品牌

  • Winston is a brand of cigarette. [+ of]

    “温斯顿”是一个香烟品牌。

  • I bought one of the leading brands.

    我买了几个畅销品牌中的一种。

  • ...a supermarket's own brand.

    一家超级市场的自有品牌

SYN trademark, logo, brand name, marque
2 N-COUNT （思维或行为等的）一种，一类 A brand of something such as a way of thinking or behaving is a particular kind of it. （思维或行为等的）一种，一类

  • The British brand of socialism was more interested in reform than revolution. [+ of]

    英国式的社会主义更加注重改革，而不是革命。

3 VERB 加污名于；谴责 If someone is branded as something bad, people think they are that thing. 加污名于；谴责

  • I was instantly branded as a rebel. [be VERB-ed + as]

    转眼间我被诬蔑为叛徒。

  • The company has been branded racist by some of its own staff. [be VERB-ed adj.ive]

    一些内部员工谴责这家公司具有种族主义倾向。

  • The US administration recently branded him a war criminal.

    美国当局最近认定他为战犯。

SYN stigmatize, mark, label, expose
4 VERB 在（动物）身上打烙印 When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin. 在（动物）身上打烙印

  • The owner couldn't be bothered to brand the cattle. [VERB noun]

    主人懒得给牛打烙印。

SYN mark, burn, label, stamp
Brand is also a noun.

  • A brand was a mark of ownership burned into the hide of an animal with a hot iron.

    烙印是一种用烙铁烫印在牲畜毛皮上以标志其归属的印记。

5 N-COUNT （打在动物身上的）烙印 A brand is a permanent mark on the skin of an animal, which shows who it belongs to. （打在动物身上的）烙印
Usage Note :

  • The brand of a product such as jeans, tea, or soap is its name, which can also be the name of the company that makes or sells it. The make of a car or electrical appliance such as a radio or washing machine is the name of the company that produces it. If you talk about what type of product or service you want, you are talking about its quality and what features it should have. You can also talk about types of people or of abstract things. ...which type of pram to choose. ...a new type of bank account. ...looking for a certain type of actor. A model of car or of some other devices is a name that is given to a particular type, for example, Ford Escort or Nissan Micra. Note that type can also be used informally to mean either make or model. For example, if someone asks what type of car you have got, you could reply 'an estate', 'a Ford', or perhaps 'an Escort'.

    brand可以用来表示牛仔裤、茶或肥皂之类产品的品牌，也可以表示制造或销售这些产品的企业的名称。make用来表示生产汽车或收音机、洗衣机之类电器的制造商的名称。type指具有某种质量或特色的某类产品或服务，也可以指不同类型的人或抽象事物：which type of pram to choose（选择哪种型号的婴儿车），a new type of bank account（一种新型银行账户），looking for a certain type of actor（寻找某一类型的演员）。model表示汽车等装置设备的type（特定型号），例如Ford Escort（福特护卫者）或Nissan Micra（尼桑米克拉）。注意，也可用type表示make或model，不过这是非正式的表述方式。例如，某人如果问what type of car you have got（你买的是什么车）, 可以回答an estate（旅行车）, a Ford（福特）或an Escort（护卫者）。

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IELTS BNC: 3387 COCA: 2570
brand

noun¹

 1type of product made by a particular manufacturer品牌ADJECTIVE | BRAND + NOUN | PREPOSITION ADJECTIVE➤leading, major, premium, principal, top主要品牌；頂級品牌◇the world's leading brand of vodka世界上首屈一指的伏特加品牌➤famous, favourite/favorite, name, popular, well-known著名品牌；最喜愛的品牌；名牌；大眾喜愛的品牌；知名品牌➤new新品牌➤generic無註冊商標的品牌▸➤own, store (NAmE) 自有／商店品牌◇Supermarkets make a lot of profit on their own brands.超市通過自有品牌商品賺了不少錢。◇You pay less for the store brand.商店自有品牌的東西比較便宜。◇own-brand / store-brand products自有品牌／商店品牌的產品BRAND + NOUN➤identity, image, name, value品牌特徵／形象／名稱／價值◇The company owes its success to brand image.這家公司將成功歸於品牌形象。◇The company's core brand value is consistency in quality and service.這家公司的核心品牌價值在於始終如一的質量和服務。➤awareness品牌意識▸➤leader領導品牌▸➤loyalty品牌忠誠（度）➤manager品牌產品經理PREPOSITION➤brand of⋯的品牌◇a well-known brand of toothpaste一個著名的牙膏品牌
brand

noun²

 2particular type of sth種類ADJECTIVE➤particular, peculiar, special, unique特定的／奇特的／專門的／獨特的種類◇His designs have a unique brand of stylishness.他的設計有一種獨特的時尚感。➤brand of一類⋯◇his particular brand of comedy他特有的幽默
IELTS BNC: 3387 COCA: 2570
brand verb
⇨ call 1brand noun
⇨ brand (the leading brand) ⇨ kind (her unique brand of humour) brand

noun

brand ♦︎ model ♦︎ make ♦︎ labelThese are all words for a type of product made by a particular company, or a company that makes a particular type of product. 这些词均表示品牌。PATTERNS AND COLLOCATIONS 句型和搭配◆a brand / model / make of car◆a popular / leading / major / famous / well-known brand / model / make / label■ brand [countable] a type of product made by a particular company, especially a food or drink product that you might buy in a supermarket （尤指可以在超市买到的食物或饮料的）品牌◆Which brand of toothpaste do you use?你用什么牌子的牙膏？◆ (BrE) You pay less for the supermarket's own brand.超市自有品牌的东西比较便宜。◆ (NAmE) You pay less for the store brand.商店自有品牌的东西比较便宜。◆Our main aim is to encourage brand loyalty (= the tendency of customers to continue buying the same brand).我们的主要目标是鼓励顾客继续购买这品牌的产品。◆Champagne houses owe their success to brand image.香槟公司的成功在于其品牌形象。■ model [countable] a particular design or type of product, especially a vehicle or machine, that is made by a particular company （尤指某公司生产的车辆或机器的）型号，款式◆The latest models will be on display at the motor show.最新的车型将会在汽车展上展出。■ make [countable] the name of the company that makes a particular product, especially a vehicle or machine （尤指车辆或机器的）品牌◆What make of car does he drive?他开的是什么品牌的车？NOTE 辨析 Model or make?All cars made by one company are the same make. For each make there will be a range of different models (= designs). 一家公司制造的所有汽车属于同一品牌(make)，每个品牌都会有一系列不同的型号(model)◆We need to know the make, model and year of your car.我们需要知道你的汽车的品牌、型号和出厂年份。 ■ label [countable] a company that produces and sells CDs 唱片公司◆the Virgin record label维京唱片公司◆It's his first release for a major label.这是他在大唱片公司发行的第一张唱片。
IELTS BNC: 3387 COCA: 2570

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